Home · 2023 · Toyota
2023 Toyota Prius Prime
Limited data: few reports on file, read the verdict loosely
Too few owner complaints are on file to affirm this car. Treat it as unproven, not endorsed, and lean hard on a professional pre-purchase inspection.
3 owner complaints · 4 recalls · data verified July 11, 2026 · source: NHTSA
What the record shows so far
Only 3 owner complaints on file for this exact model year, too few to judge long-term reliability. Treat this as unproven, not endorsed, and lean on a professional inspection.
The math, shown
Full methodology →Complaints filed per year
Fading = early teething worked out. Climbing = problems aging in.
The road ahead
What breaks on a 2023 Toyota Prius Prime, plotted where owners report it happening.
Electrical system
33%1 complaints · 1 in the last 2 years
“There is an unexplained loss of 12V power from the 12V battery, and the car will not start. This was reported to the local Toyota dealership on 12/5/25. The car had to…”
Latches & locks
33%1 complaints · 1 in the last 2 years
“The contact owns a 2023 Toyota Prius Prime. The contact stated that upon approaching the vehicle after it had been parked and turned off in the garage, the contact not…”
Lights
33%1 complaints · 1 in the last 2 years
“The contact owns a 2023 Toyota Prius Prime. The contact stated while driving 40 MPH with the headlights activated, the low-beam headlights were not providing adequate …”
Recalls (4)
Safety recall repairs are free at the brand’s franchised dealers. Before buying, run the VIN at nhtsa.gov/recalls and make the seller show the work was done.
Electrical System · 26V049000
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius Prime, 2023-2026 Prius, and 2025-2026 Prius Plug-in Hybrid vehicles. Water may enter the rear door switch and cause a short circuit, allowing an unlocked rear door to open unexpectedly.
Risk: A door that unexpectedly opens while the vehicle is moving increases the risk of injury.
Fix: Dealers will modify the rear door switch circuits, free of charge. Interim letters notifying owners of the safety risk were mailed March 26, 2026. Additional letters will be sent once the final remedy is available, anticipated June 30, 2026 – July 14, 2026. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 26TB03 and 26TA03. This recall expands and replaces NHTSA recall number 24V274. Vehicles repaired under the previous recall will need to have the new remedy performed.
Back Over Prevention · 25V744000
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2022-2026 Toyota, Lexus, and Subaru Solterra vehicles equipped with a Panoramic View Monitor (PVM) system. Please see the recall report for a complete list of models. A software error may cause the rearview camera to freeze or display a blank screen when the vehicle is in reverse. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 111, "Rear Visibility."
Risk: A rearview camera that fails to display an image can reduce the driver's view behind the vehicle, increasing the risk of a crash.
Fix: Dealers will update the parking assist software, free of charge. Owner letters were mailed January 2, 2026. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 25TB13 and 25LB06. Subaru's number for this recall is WRE25.
Equipment · 24V548000
Gulf States Toyota, Inc. (GST) is recalling certain Toyota 2023 GR Supra, 2024 4 Runner, Corolla, Grand Highlander, Grand Highlander Hybrid, Land Cruiser Hybrid, Tacoma, Tacoma Hybrid, 2023-2024 BZ4X, Corolla Cross Hybrid, GR Corolla, GR86, Highlander, Highlander Hybrid, Prius, Prius Prime, Sequoia Hybrid, Tundra, Tundra Hybrid, Venza Hybrid, 2023-2025 Crown, and 2025 Camry Hybrid vehicles equipped with GST accessories. The load carrying capacity modification label may display inaccurate added weight values. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 110, "Tire Selection and Rims."
Risk: A vehicle with an incorrect maximum capacity weight value may be overloaded, which can increase the risk of a crash.
Fix: GST will mail new labels to owners, free of charge. Owner notification letters were mailed September 16, 2024. Owners may contact GST customer service at 1-800-444-1074. GST's number for this recall is 24R2.
Electrical System · 24V274000
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius and Prius Prime vehicles. Water may enter the rear door switch and cause a short circuit, allowing an unlocked rear door to open unexpectedly.
Risk: A door that unexpectedly opens while the vehicle is moving or during a crash increases the risk of injury.
Fix: Dealers will replace both right and left rear door opener switches, free of charge. Owner letters were mailed August 9, 2024. Owners may contact Toyota customer service at 1-800-331-4331. Toyota's numbers for this recall are 24TB06 and 24TA06.
Before you hand over money
Check the VIN for open recalls
NHTSA’s free lookup shows whether this exact car had its recall remedies completed.
Free NHTSA VIN check ↗Get a pre-purchase inspection
A $150 to $250 independent inspection of this exact 2023 Toyota PRIUS PRIME beats every score on the internet, including ours.
What to ask forNot set on the 2023? See how every Prius Prime model year scores →
Cross-shopping? Compare the 2023 Toyota Prius Prime against another car →
What owners say
Real owners of this exact model-year, shown separately from the NHTSA score. If they disagree, that’s worth knowing.